It’s all designed around the idea of real time – twitter suddenly makes more sense, Facebook status updates appear next to the person’s phone number, their latest profile photo appears when they phone. Friends in Singapore who start a google chat come straight through to the phone, all makes me wonder when I will have time to turn it off.

You only have to try the awesome layar app or even just the ‘stars at night’ to realise augmented reality is super cool. A kind of ‘sat nav meets the Wii’ interface to hyper local data.

Android will win over iPhone in the end for the same reason Windows beat Apple last time round. It’s cross platform stupid.

Now to make some apps. If only I could put the phone down long enough to do so!

Screenshot from the Buzzworld app on Facebook

Together with MRM Worldwide we put together this social utility to provide social access to the Mastercard Buzzworld campaign via your Facebook account.

The main campaign takes the “buzz” on top holiday destinations – comments and posts by travellers around the world – and promotes it on the main campaign site: http://www.pricelesstravel.com

The app then extends the campaign into the Facebook social network by adding social features and actions. These included:

• share your upcoming trip with friends
• comment on the holiday plans of friends – for instance giving advice on places to see
• send friends a virtual holiday gift such as a bucket and spade or a virtual cocktail!

Try the app for yourself: http://apps.facebook.com/buzzworld