The Social Bazaar

It’s the age old question isn’t it. This Facebook thing, it’s just a phase hey? There was Friends Reunited and then here was Myspace and now Facebook, next it ‘ll be Twitter…

Er, not! Facebook is not just a trend, a glossy new brand that has somehow attracted 325m users. No, it’s a step change in technology.

Millions of tiny data items, akin to mini, structured emails, are now flying around Facebook at speed and scale (2bn photos uploaded per month, 2bn links shared per week to be precise).

Each has with it (“meta data” to use the technical term) interesting privacy information – we know who wrote what, which friends they want to share it with, when they created it, how they created it. It helps us know more about the relationship between two people, how close they are, what they talk about, what they like doing. That gives Facebook a massive technological advantage when it comes to filtering and providing a valuable start page for exploring the web.

If Facebook knows what and who I really like then why go elsewhere, why search for something else for that matter.

So, the answer to what comes after Facebook is probably more Facebook. Of course it may not be called Facebook, or even run by them, but under the tin it will be Facebook – tiny chunks of data accompanied by social meta data – filtered and processed to bring you the chunks of data you actually care about.

If Facebook is really represents a technical sea change, as I believe it is, then companies ignore integrating Facebook into their long term digital strategy at risk of going dinosaur, a little earlier than they might have expected.

Rupert and Wendi Murdoch at a recent film premiere

MySpace, wow it’s a crazy social network that one. Ads galore I feel like I’ve stepped back in time each time I use it. I got a similar feeling last week when I tried out Skyrock, kind of an earlier social web.

Where was the clean, utilitarian, streamlined Facebook I’ve come to love. The platform that gets out of the way as soon as my friends start talking.
But where is MySpace going? If it’s no longer competing head to head with Facebook (recent FT news article) then that means it needs, long term, to integrate with it.
I give MySpace 6 months before they integrate Facebook Connect and maybe 18 months before you can access your MySpace account from within Facebook itself, whatever it looks like then.

Wouldn’t that be wonderful – single sign on, privacy and newsfeed, all handled by Facebook, yet with the liveliness and music activism of Myspace.  The only problem for MySpace is can they swallow their pride (and some of their ad revenue).

If they don’t then I wouldn’t be surprised if Facebook based competitor Ilike matures (it already has 50m users) to break out new bands instead.

UPDATE 30/11- It’s worth mentioning that iLike is actually owned by Myspace