Brands marketing with the stream

Facebook related posts

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  Why the unread flag is becoming really important

  Yes, it’s end-of-the-week bug-bear time. Today I’m going to express a slight irritation over the handling of unread flags for social media inboxes by my various smart devices. Let’s take the example of a simple twitter @ response. In this case one I received from William Hague (good in itself) to a simple question I [...]

• Goodbye wild west – hurrah for the Second Internet

  It’s the buzz phrase of the moment – Second Internet and it stands for a lot of things – including open platforms, personalised experiences and social web features. It is also about making the web safer, in particular our data, and for that the movement should be applauded. The leading lights of the second internet have [...]

• When creating content on social – think canapes not main meal

  Too many brands and companies are trying to create immersive and complex experience for their customers on social media. The reality is that social media content should be quick to read and easy to digest. That’s because social media is the equivalent of a drinks party – we’re standing up, talking to lots of people, [...]

• New Discovery Interface for Facebook Pages

  Just spotted a new discovery interface for Facebook Pages. The various brand pages are sorted according, I assume, to their weight within Facebook’s EdgeRank algorithms for ranking content.  So, the most popular pages, among my friends, appear first. But, wait! What are Liverpool FC and Tottenham Hotspur doing in there? I support Arsenal but it [...]

• Introducing the Petal model of social engagement

  I want to introduce a new model for planning social engagement around your application or page. I’m calling it the Petal Model as it has four ‘petals’ that you need to think about when designing for social. The diagram above shows the model, now here’s the explanation! Discovery – this is where completely new users [...]