Screenshot from the Buzzworld app on Facebook
Together with MRM Worldwide we put together this social utility to provide social access to the Mastercard Buzzworld campaign via your Facebook account.
The main campaign takes the “buzz” on top holiday destinations - comments and posts by travellers around the world - and promotes it on the main campaign site: http://www.pricelesstravel.com
The app then extends the campaign into the Facebook social network by adding social features and actions. These included:
- share your upcoming trip with friends
- comment on the holiday plans of friends - for instance giving advice on places to see
- send friends a virtual holiday gift such as a bucket and spade or a virtual cocktail!
Try the app for yourself: http://apps.facebook.com/buzzworld
